IMA Moments

Marketing a Small Business through Social Media

Small businesses—in terms of revenue and number of employees—can use the plethora of social media platforms to promote sales, advertise new products and services, and expand their customer base. As the IMA® (Institute of Management Accountants) liaison for its Small Business Committee, I strongly advocate the use of social media advertising for growing small businesses.
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Career Advice from Your Favorite TV Show

  JEFF THOMSON, CMA, CAE, IMA president and CEO, observes that stepping outside of your comfort zone can help you grow in your career:   Well, I hope my being “vulnerable” on this question doesn’t result in a loss of confidence in my fierce leadership of IMA as president and CEO!   Seriously, one of my favorite
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Turning the Risks of Automation into Opportunities

  IMA’s technology journey has been ongoing since I became President and CEO in 2008. Innovation and technology enablement are critical to IMA’s sustainable growth strategy, which starts with delivering relevant and differentiated value to our members. We strive to be more innovative in the marketplace, especially in the areas of information technology and customer
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3 Steps for Keeping Your New Year’s Resolution

  Making resolutions may be easy, but keeping them may prove more laborious if they fall to the back burner during the year. Here are three steps for staying on track in 2017. 1. SET UP YOUR PLAN As management accountants, we are used to creating or setting the annual budget in line with a
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THE QUALITIES OF A MEMORABLE LEADER

  JEFF THOMSON, CMA, CAE, IMA president and CEO, met a woman who forged her own path and built an organization around her ethical beliefs:   “The most memorable person I met at a conference with networking was Dr. Jean Rogers, CEO and founder of the SASB (Sustainability Accounting Standards Board). The SASB is a nonprofit that focuses
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ONLINE EDUCATION: THE CLASSROOM OF TOMORROW

As busy financial professionals, we have to optimize our time spent with continuing education opportunities. Technology can help, and using it to our advantage will pay off in career development. Online learning options can help you balance both your time and budget while getting the most out of continuing education.   WEBINARS   Webinars are
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Real World and Classroom: Connecting the Dots

  Here are a few techniques you can use to help connect the dots for your students:   USE THE NEWS   One of the best ways you can bring the real world into the classroom is to use current news items or magazine articles about real companies that your students will recognize and relate
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COMMUNICATION CHALLENGES

  “What was the biggest communication challenge you’ve experienced in your career? How did you overcome it?”   Jeff Thomson, CMA, CAE, IMA president and CEO, believes employees need to disconnect from communication in order to truly enjoy their time off:   You would think my biggest communication challenge was something strategic dealing with my
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3 Ways to Promote Diversity and Inclusion in Your Organization

A recent IMA survey found that a majority of organizations have written diversity and inclusion policies, but only “satisfactory” effort was put forth by organizations to promote the policy. Organizations looking to promote diversity may be unsure where to start. So here are three ways you can promote diversity and inclusion in your organization.  
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