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Campus Influencer Superstars

By Elizabeth Kennedy
March 1, 2017
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Large group of students sitting in the lecture hall at university and listening to their teacher. Focus on the professor.

Since its launch in January 2016 with approximately 40 volunteers, IMA’s Campus Influencers program has grown in its mission to reach accounting students at U.S. colleges and universities to tell them about IMA® (Institute of Management Accountants), the CMA® (Certified Management Accountant) certification, and the career possibilities in management accounting. Without the participation and enthusiasm of volunteer superstars, the Campus Influencer program wouldn’t be the success it is today.

 

The inspiration for Campus Influencers came from Jimmie Smith, former chair and current member of the IMA Member Relations Committee and an experienced volunteer leader. In the last year, Jimmie has made 19 school visits, setting the standard for exceptional leadership and networking.

 

Jimmie and Lisa Beaudoin, IMA’s director of educational partnerships, have continually refined the program to provide Campus Influencers with a “turnkey” approach, which includes a detailed, scripted presentation; supporting documents; and marketing materials. IMA also provides a step-by-step process for reaching out to colleges and universities and maintaining the relationship over time.

 

Though there are now nearly 120 people on the team, several key Campus Influencers have made an especially strong impact with their commitment:

 

  • David Teets, Jr., 8 school visits
  • Carol Magner-Mitchell, 5 school visits
  • Antoinette Spina, 4 school visits
  • James L. Smith, 4 school visits
  • Thomas Francl, 4 school visits
  • Gerald Ratigan, 4 school visits
  • Bernice Jenkins, 3 school visits
  • Candace Levine, 3 school visits

 

These team members have gone above and beyond to spread the word about all that IMA has to offer: the benefits of membership, the CMA certification, information about accounting career paths, and more. Interested in becoming a Campus Influencer or setting up a campus visit? See “Are You an Influencer?” in the August 2016 issue of Strategic Finance or send an email to campusinfluencers@imanet.org.

 

Elizabeth Kennedy is the feature editor at IMA. You can reach her at ekennedy@imanet.org.
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