Campus Influencers SuperstarsBy
The Campus Influencers program from IMA® (Institute of Management Accountants) continues to expand and reach more students, as volunteers made 61 school visits in 2017. The Campus Influencers program was launched in January 2016 with a mission to reach accounting students at U.S. colleges and universities to tell them about IMA, CMA® (Certified Management Accountant) certification, and the career possibilities in management accounting.
With 1,953 students attending presentations at 78 events at 61 schools this year, the Campus Influencers program has grown considerably in the last year. Several Campus Influencers showed excellence in their impact and commitment:
John Fortin, CMA
Thomas Francl, CMA
Carol Magner-Mitchell, CMA
Peter Sheldrick, CMA
James L. Smith
Jimmie Smith, CPA
These invaluable team members have gone above and beyond in their efforts to spread the word about management accounting and all that IMA has to offer.
Are you interested in becoming a Campus Influencer or setting up a campus visit? The program provides Campus Influencers with a “turnkey” approach, which includes a detailed, scripted presentation; supporting documents; and marketing materials. IMA also provides a step-by-step process for reaching out to colleges and universities and maintaining the relationship over time. See “Are You an Influencer?” (http://bit.ly/2EW4bJF) in the August 2016 issue of Strategic Finance magazine or send an email to firstname.lastname@example.org.