What Can You Do for Me?

By Marc P. Palker, CMA, CSCA
December 1, 2016

In my work as a consultant, one question comes up nearly every time I conduct an initial meeting with a client or potential client and we discuss my qualifications: “CMA. What’s that?” Over the years, I’ve learned that most people who ask the question—be they an employer, a client, or both—want an answer to a legitimate, worthwhile inquiry: “Just what can you do for me that a CPA can’t?”


Holders of the CMA® (Certified Management Accountant) certification should know the answer to that question, not only for those who ask it but for themselves. The CMA body of knowledge equips you with valuable skills that are most in demand by today’s accounting and finance employers—skills like decision support, planning, and analysis. Your CMA credential brings value to your employer and provides external affirmation that you can navigate essential areas of accounting and finance. Equally important, it affirms that you can provide, analyze, and synthesize information that can help drive critical business decisions.


If you’d like to see a very realistic affirmation of the value of the CMA, I encourage you to check out IMA’s CareerDriver® tool. This free resource is available only to IMA members, and it benchmarks the competencies in your current position as well as the position you want to achieve. Even if you’re happy in your current post or career trajectory, you’ll find this tool valuable and most certainly informative. Not surprisingly, the skills CareerDriver assesses align very closely with the CMA body of knowledge because those are the skills, as IMA research affirms, that are most in demand by today’s employers.


In my own career, I’ve certainly reaped the benefits of being a CMA. Most organizations I work with don’t have large or complex accounting and finance departments, and they appreciate the value I bring, not only in preparing management reports but also in being able to interpret those reports to aid in decision making.


For those who have experienced or know the power of being a CMA, I encourage you to share the benefits of the certification with your peers and colleagues. If you’re a manager, why not encourage your staff to get certified? The advantages will be immediate and will also yield rewards in the future because having the CMA will require them to earn continuing professional education (CPE) hours in order to maintain it.


In fact, in this season of giving, I’d like to propose something you may not have considered: a gift of IMA membership or CMA program enrollment to an accounting or finance professional in your life. Or maybe you’ll be lucky and be on the receiving end of such a gift. Either way, I wish you and your family a happy and healthy holiday season. Share your thoughts with me about this or anything else on your mind at mpalker@imanet.org.


Marc P. Palker, CMA, CSCA, RTRP, is a former Chair of the IMA Global Board of Directors and principal at MPP Associates, Inc. He also is a member of IMA’s Long Island Chapter. You can reach him at mppalker@cs.com.  
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1 comment.
    Chandrasekhar sagutoor December 6, 2016 AT 10:18 pm

    in india no one is recognised by the employers. But ima charge a hefty fee for entrance, exam and renewal fee. Being a global chair how can you justify the fee charged by ima when there was no contribution from ima in india. Has ima tried anything in india to promote the course and certificants?if not india can u arrange better chances in us and other countries?charging a heavy renewal fee and cpe products buying is making ima as a purely commercial establishment not looks like an institution. Please try to reduce the renewal fee atleast in the countries where there is no benefit enjoyed by the members.

    NOTE: We encourage you get involved in one of IMA chapters in India: http://www.imanet.org/tools-and-resources/networking/regional-councils-and-chapters/middle-east-chapters's

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