Campus Influencers Superstars

By Elizabeth Kennedy
March 1, 2018

The Campus Influencers program from IMA® (Institute of Management Accountants) continues to expand and reach more students, as volunteers made 61 school visits in 2017. The Campus Influencers program was launched in January 2016 with a mission to reach accounting students at U.S. colleges and universities to tell them about IMA, CMA® (Certified Management Accountant) certification, and the career possibilities in management accounting.


With 1,953 students attending presentations at 78 events at 61 schools this year, the Campus Influencers program has grown considerably in the last year. Several Campus Influencers showed excellence in their impact and commitment:


Kim Dera

John Fortin, CMA

Thomas Francl, CMA

Heidi Higgins

Carol Magner-Mitchell, CMA

Peter Sheldrick, CMA

James L. Smith

Jimmie Smith, CPA


These invaluable team members have gone above and beyond in their efforts to spread the word about management accounting and all that IMA has to offer.


Are you interested in becoming a Campus Influencer or setting up a campus visit? The program provides Campus Influencers with a “turnkey” approach, which includes a detailed, scripted presentation; supporting documents; and marketing materials. IMA also provides a step-by-step process for reaching out to colleges and universities and maintaining the relationship over time. See “Are You an Influencer?” (http://bit.ly/2EW4bJF) in the August 2016 issue of Strategic Finance magazine or send an email to campusinfluencers@imanet.org.

Further reading:

Are You an Influencer?

Elizabeth Kennedy is the feature editor at IMA. You can reach her at ekennedy@imanet.org.
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