New CMA Ad Campaign

By Christopher Dowsett, CAE
October 1, 2020

Keep an eye out for the new global CMA® (Certified Management Accountant) ad campaign from IMA®.


This year’s campaign includes TV commercials, digital ads, social media, CMA stories, and more under a new tagline: “CMA. It makes all the difference.”The heartwarming ads emphasize how accounting and finance professionals who earn the CMA can make a difference in their careers, at their organizations, and for society.


Check out the commercials here: bit.ly/2E2cV2s, bit.ly/2RzbJqB, and bit.ly/2ZH1ULz.


Christopher Dowsett, CAE, is editor-in-chief/vice president, Publications, at IMA. You can reach him at cdowsett@imanet.org.
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