Campus Influencers Make an Impact on Students

By Daniel Butcher
September 1, 2020

IMA® (Institute of Management Accountants) continues to expand its reach and influence among students at U.S. colleges and universities via the Campus Influencers program, with 3,800 students attending 71 presentations at 100 schools last year.


The program’s goal is to spread the word about the CMA® (Certified Management Accountant) certification, the benefits of IMA membership, and the wide range of career possibilities in management accounting.


The Campus Influencers program has grown considerably since its January 2016 launch. It began with approximately 40 volunteers and now has more than 227. Several Campus Influencers have shown excellence in their commitment to the program and made a positive impact on students.


The following seven “Superstars” each made at least four campus visits in 2019:

  • Marvin Rosen
  • Claude-Helene McIntyre, CMA
  • Michael Lovelace, CMA, CPA, CISA
  • Bernice Jenkins, CMA, CPA
  • Josefina Hernandez
  • Laurie Lavigne, CMA, CSCA
  • Michael P. Schmitt, CMA, CSCA


In addition, the following Campus Influencers made more than one campus visit:

  • Allison Medvecky
  • Roopa Venkatesh, CMA
  • Frank Garcia, CMA, CPA
  • Virginia White, CMA, CSCA
  • James L. Smith, CPA
  • Kevin McCarthy
  • Lynette Pebernat, CMA, CFM, CPA, CITP
  • Patricia Wynn, CMA, CPA, CGMA
  • Pemberton Smith, CMA, CFM
  • Thomas Francl, CMA


Please consider volunteering to become a Campus Influencer. IMA provides program participants with a scripted presentation, supporting documents, marketing materials, and a step-by-step process for reaching out to schools and cultivating those relationships. Contact campusinfluencers@imanet.org for more information if you’re interested in providing guidance to the next generation of accounting and finance professionals.


Daniel Butcher is the finance editor at IMA and staff liaison to IMA’s Committee on Ethics. You can reach him at daniel.butcher@imanet.org.
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